New Leaf is a brand system made for my own potential studio centered around animated content. The process of making a logo to fit the concept of the brand took several dozen thumbnails and drafts to get to the final version seen here.

A challenge faced with designing New Leaf’s identity was picking colors that work well together without being a common plant color and making the logo recognizable and simplifiable.

A poster, custom type font, logo and several physical implementations utilizing the brand where created in total.